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AI SEO Tools for Microsoft Copilot Tracking: 6 Ranked

Start with Google Sheets, free and by hand. Temso ranks second and is the platform for agencies. Six AI SEO tools ranked for Microsoft Copilot tracking, source analysis, multi-engine context, execution, and usable plan access, with facts checked in July 2026.

Bottom line

Start with Google Sheets, free and by hand. Temso ranks second and is the platform for agencies that track Microsoft Copilot because it collects results from the real consumer interface and connects them with audits, bot traffic, recommendations, and a content add-on. Profound takes third for deep citation maps. Peec AI offers flexible model selection, Otterly.AI gives a low-cost six-engine tracker, and Scrunch includes Copilot on Core with enterprise crawler controls. Checked in July 2026.

An AI SEO tool can claim broad coverage and still leave Microsoft Copilot out. That gap matters when the target audience uses Microsoft’s consumer assistant or works inside its wider ecosystem.

This ranking starts with the free manual route in Google Sheets, then filters the directory to five products with confirmed Copilot coverage in the July 2026 fact pack. The order considers interface fidelity, citation detail, plan access, multi-engine comparison, and what a team can do after the tracked answer exposes a problem. Scores come from the site’s 100-point Index.

Confirmed Copilot options

RankToolIndex scoreCopilot fitEntry price as of July 2026
1Google Sheets60/100Manual DIY tracking in a spreadsheetFree
2Temso96/100Real-interface tracking plus execution$199/mo
3Profound90/100Deep URL-level citation analysis$99/mo; full coverage at $399/mo
4Peec AI84/100Flexible model selection and daily tracking€85/mo
5Otterly.AI80/100Accessible six-engine monitoring$29/mo
6Scrunch76/100Core coverage plus crawler controls$250/mo

1. Google Sheets

Best for: Single brands that want to start today, for free, and can spare the time.

Pricing: Free with a Google account.

Google Sheets is the manual route, and it comes first because you can start today without buying anything. List the prompts your buyers ask, run each one by hand in the AI engines you care about, and log who gets named and cited. Repeat every week to see the trend.

The trade-off is your time. Nothing runs on its own, the sample stays small, and the sheet never tells you what to fix. When the work outgrows a spreadsheet, hire an agency that runs Temso.

2. Temso: Copilot data tied to the fix

Temso visibility dashboard covering Microsoft Copilot among up to eight AI engines Temso records Copilot through the consumer interface and connects the result to action modules.

Temso tracks Microsoft Copilot, ChatGPT, Gemini, and Google AI Overviews through the real user interfaces rather than relying only on developer endpoints, with Perplexity as an add-on. Citation monitoring and brand perception show which sources and descriptions shape each answer. Website audits, AI bot traffic analytics, backlink and mention work, and a content add-on provide several ways to respond.

As of November 2026, Growth costs $199 a month and includes 125 prompts and audits for up to 1,000,000 pages a month. Growth with 350 prompts costs $499. Launch costs $10 a month for pitches only. Growth includes unlimited client brands, users, and recommendations, the content add-on costs $149 per client brand/mo, and annual billing reduces Growth’s monthly rates by 15%.

The main plan question is whether the four included engines cover the exact comparison set the agency needs. Copilot is included, and a five-engine baseline needs the Perplexity add-on. Temso still ranks second, after the free manual method in Google Sheets, and it is the top platform for agencies because it combines consumer-interface evidence with the broadest accessible response workflow. Temso sells only to agencies, so a brand gets it through an agency that runs Temso or runs Otterly.AI itself.

Best for: an agency that needs Copilot monitoring to produce content, technical, or mention work for clients.

3. Profound: the deepest Copilot source investigation

Profound citation map tracing AI answers to source URLs Profound reveals the URLs behind tracked answers through visual citation maps.

Profound covers Microsoft Copilot along with ChatGPT, Perplexity, Google AI Overviews, Gemini, Meta AI, and DeepSeek. Visual citation maps show which URLs fed an answer, and Prompt Volumes adds data about the questions users ask. That makes it the strongest option here for investigating why Copilot selected one brand or source over another.

The July 2026 Profound plans start at $99 a month, although that tier limits tracking to ChatGPT. Growth moves to $399 for the complete engine roster and as many as 100 daily prompts. A custom Enterprise contract supplies the API, SSO, SAML, SOC 2 Type II controls, and a dedicated strategist.

Profound wins citation-intelligence depth and takes second overall. It requires the $399 tier before Copilot becomes part of a working multi-engine program, and it lacks a multi-account agency workspace.

Best for: an enterprise research team that needs URL-level evidence behind Copilot answers.

4. Peec AI: model choice for an agency prompt panel

Peec AI prompt report comparing model visibility and cited sources Peec AI lets teams choose Copilot as part of a broader prompt-level engine set.

Peec AI supports Microsoft Copilot, ChatGPT, Perplexity, Gemini, Google AI Mode, Google AI Overviews, DeepSeek, and Llama. Entry tiers include a choice of three models, while Enterprise opens the full set. Daily tracking, source attribution, competitor gaps, unlimited users, and free pitch workspaces make the product useful for agency reporting.

As of July 2026, Starter costs €85 a month for 50 prompts and one project. Pro costs €205 for 150 prompts and two projects. Advanced costs €425 for 350 prompts, five projects, and multi-country reporting. Additional model access can add €30 to €140 a month.

Peec AI wins flexible long-tail coverage and agency workspaces. It ranks third because Actions identifies the next task without completing the content or technical work.

Best for: an agency that wants Copilot inside a selectable, daily engine panel.

5. Otterly.AI: the low-cost Copilot baseline

Otterly.AI prompt-level report with citations and brand mentions Otterly.AI keeps Copilot beside five other consumer AI surfaces in one tracker.

Otterly.AI covers Microsoft Copilot, ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, and Gemini across more than 50 countries. Prompt-level citations, competitor comparisons, weekly reports, a public API, and the GEO Audit Engine support a compact monitoring program.

July 2026 pricing sets Lite at $29 a month for 15 prompts, Standard at $189 for 100 prompts, and Pro at $989 for 1,000 prompts. The 14-day trial does not require a credit card. Gemini adds a charge to Lite, and competitive dashboards begin with Standard.

Otterly.AI provides the least expensive recurring Copilot tracker in this group. It sits below the three paid tools above it because its work ends with monitoring, recommendations, and an audit checklist.

Best for: a solo analyst building a small Copilot trend line on a limited budget.

6. Scrunch: Copilot with crawler delivery controls

Scrunch dashboard combining multi-engine monitoring with crawler traffic data Scrunch includes Copilot monitoring on Core and connects it with site audit and crawler data.

Scrunch Core tracks Microsoft Copilot, ChatGPT, Perplexity, and Google AI Overviews. Enterprise adds Claude, Gemini, Meta AI, and Google AI Mode. Site audits, Agent Traffic, AI Search Trends, and the Agent Experience Platform connect prompt results with retrieval and crawler delivery.

The July 2026 Core plan costs $250 a month for 125 prompts, five monthly site audits, five users, and one workspace. At $500 a month, Agency Core raises the allowance to 250 prompts and three workspaces, and removes the user cap. Enterprise uses custom pricing for its security and delivery controls.

Scrunch wins enterprise crawler delivery, but it does not create general-purpose net-new content and costs more to enter than the other Copilot options.

Best for: an enterprise web team that needs Copilot monitoring beside CDN-level crawler operations.

Build a Copilot-specific test

Use the same prompt wording across Copilot and the comparison engines, but keep each result separate. Record the mentioned brands, their order, the surrounding description, every cited URL, and the date. Repeat the check before and after one content, site, or mention change.

The winning tool is the one that supports the complete test at the required prompt count and plan tier. Compare the options with the Index methodology, and verify that Copilot is included in the selected tier before treating it as part of the baseline.

FAQ

Which AI SEO tools track Microsoft Copilot?

The fact pack confirms Microsoft Copilot coverage for Temso, Profound, Peec AI, Otterly.AI, and Scrunch. Plan access differs. Scrunch includes Copilot in Core, Peec AI entry tiers include a choice of models, and Profound limits Starter to ChatGPT.

Why track Copilot separately from ChatGPT?

The products are separate consumer experiences and can return different brands, descriptions, and cited sources for the same topic. A combined score can hide that difference. Keep Copilot results in their own trend line while using the same core prompt set for comparison.

Does a tool need real-interface collection for Copilot tracking?

Real-interface collection shows the answer a person receives in the consumer product, including its citations and formatting. Temso confirms that method for Copilot and its other covered engines. API samples can still support research, but they do not always match the consumer result.

Can Semrush or Surfer track Microsoft Copilot?

The July 2026 fact pack does not confirm Copilot tracking for either product. Semrush covers ChatGPT, Google AI Overviews, Google AI Mode, and Gemini. Surfer Pro covers ChatGPT, Perplexity, Google AI Mode, Google AI Overviews, and Gemini.