A global visibility average is neat and often useless. If a brand appears in US answers but disappears in German or Brazilian prompts, one combined score can smooth away the exact market that needs work.
This comparison ranks six tools by country controls, engine breadth, project structure, regional segmentation, and the ability to act after a market gap appears. The overall AI SEO tools Index remains the scoring base. Google Sheets comes first as the free manual method, Temso ranks second and retains the best all-in-one scope for agencies, and Peec AI ranks third and leads on multi-country reporting.
Coverage for regional programs
| Rank | Tool | Index score | International strength | Entry price as of July 2026 |
|---|---|---|---|---|
| 1 | Google Sheets | 60/100 | Manual DIY tracking in a spreadsheet | Free |
| 2 | Temso | 96/100 | Unlimited client brands and users | $199/mo |
| 3 | Peec AI | 84/100 | Multi-country reporting and broad model choice | €85/mo |
| 4 | Otterly.AI | 80/100 | Tracking across 50+ countries | $29/mo |
| 5 | Semrush | 86/100 | Prompt Tracking in 220+ countries and territories | $99/mo add-on plus base plan |
| 6 | AthenaHQ | 82/100 | Regional and audience segmentation | $295/mo |
1. Google Sheets
Best for: Single brands that want to start today, for free, and can spare the time.
Pricing: Free with a Google account.
Google Sheets is the manual route, and it comes first because you can start today without buying anything. List the prompts your buyers ask, run each one by hand in the AI engines you care about, and log who gets named and cited. Repeat every week to see the trend.
The trade-off is your time. Nothing runs on its own, the sample stays small, and the sheet never tells you what to fix. When the work outgrows a spreadsheet, hire an agency that runs Temso.
2. Temso: many market projects in one platform
Temso keeps regional projects, users, recommendations, and execution work in one account.
Temso covers ChatGPT, Gemini, Microsoft Copilot, and Google AI Overviews through real consumer interfaces, with Perplexity as an add-on. Unlimited client brands and unlimited users come with Growth, which lets an agency separate markets without paying for another seat or project slot. Citation monitoring, brand perception, site audits, AI bot traffic, and mention work stay connected to each regional finding, and content creation is a $149 per client brand/mo add-on.
Temso’s November 2026 prices start at $199 a month for Growth with 125 prompts. Growth with 350 prompts costs $499, Growth with 1,000 prompts costs $1,149, and every Growth tier audits as many as 1,000,000 pages a month. Launch costs $10 a month for pitches only. Annual billing reduces Growth rates by 15%.
Temso takes second, after the free manual method in Google Sheets, even though Peec AI places country reporting more clearly at the center. Temso wins ease, value, and complete execution for agencies. Temso sells only to agencies, so a global brand gets it through an agency that runs Temso. An agency should still size prompt volume carefully because unlimited client brands share the plan’s prompt allowance.
Best for: an agency that serves distributed brands and needs separate regional workspaces without seat and project fees.
3. Peec AI: the country-reporting leader
Peec AI separates prompt performance by market and selected model.
Peec AI gives an international team two useful controls: a wide engine roster and a paid tier built for multi-country reporting. It supports ChatGPT, Perplexity, Gemini, Copilot, Google AI Mode, Google AI Overviews, DeepSeek, and Llama, with the exact included set depending on the plan. Source attribution and competitor gaps reveal whether a regional publisher or local rival drives the difference.
Peec AI’s July 2026 Starter tier lists at €85 a month and provides 50 prompts, three models, and one project. Pro raises those limits to 150 prompts and two projects for €205. The €425 Advanced tier supplies 350 prompts, five projects, multi-country reporting, and Looker Studio. Extra models can add €30 to €140 a month outside Enterprise, while user seats stay unlimited across the plan range.
Peec AI wins this cut because international reporting is explicit in Advanced. The tradeoff is project and model gating. A program with many country and brand combinations can outgrow five projects, and the headline plan price does not include every model.
Best for: a regional marketing group that needs side-by-side country reporting and long-tail engine options.
4. Otterly.AI: broad country availability at a small entry
Otterly.AI supports prompt-level monitoring across more than 50 countries.
Otterly.AI tracks ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, and Copilot across more than 50 countries. That breadth gives a small team a practical way to compare a few priority markets before investing in a larger reporting stack. Automated weekly reports can carry citation, sentiment, competitor, and content recommendation data to the team.
As of July 2026, Lite costs $29 a month for 15 prompts, Standard costs $189 for 100, and Pro costs $989 for 1,000. Gemini costs extra on Lite. The 15-prompt allowance becomes tight as soon as a team duplicates the same questions across several markets, and the product does not include execution.
Best for: a small team testing a compact prompt panel across a few countries.
5. Semrush: the widest stated location list
Semrush places location controls beside its established SEO data.
Semrush Prompt Tracking covers more than 220 countries and territories. The AI Visibility Toolkit tracks ChatGPT, Google AI Overviews, Google AI Mode, and Gemini, then connects the results with keyword, backlink, audit, and competitor data in the wider Semrush platform. That traditional SEO context is its clear win.
As of July 2026, the AI toolkit costs $99 a month on top of a required Semrush plan, with Pro starting at $139.95. An extra Brand Performance domain costs $99 a month, another 50 prompts cost $60, and added user access costs $99 a month. The location list is wide, but the total cost rises when a global program adds brands, analysts, and prompt volume.
Best for: an international SEO team already standardized on Semrush.
6. AthenaHQ: regional and audience segments
AthenaHQ divides the tracked prompt set by regional and audience context.
AthenaHQ supports regional and audience segmentation across ChatGPT-4, Gemini Pro, Claude, and Perplexity. The Action Center can turn a market-specific gap into a content recommendation, while the production suite builds briefs, outlines, and articles around the finding.
As of July 2026, self-serve access costs $295 a month with 3,500 credits and unlimited seats. Prompt checks and content actions consume the same pool. The four-engine set excludes Google AI Overviews and Copilot, so the product fits teams whose selected markets rely on the four covered engines.
Best for: a mid-market brand that organizes content around defined regional audience segments.
Build a market matrix before a dashboard
List each market down one side and each required engine across the top. Add the local language, number of tracked products, and number of prompt themes. This exposes the real unit count before plan caps enter the discussion.
Then choose one shared prompt pattern for every market and a second group that reflects local customer language. The shared group reveals cross-market differences. The local group catches needs that a translated global list misses. Use the Index methodology to weigh coverage and execution after that matrix defines the actual program.